Commercial Photographer Ireland
A comprehensive commercial photoshoot is a great way for you to connect with your existing and potential new customers. A great website showcasing products, services, behind the scenes and team members photos will help clients understand your business and what you offer. These photos can also be used in brochures targeting specific market segments. A shot-list is an important pre-requisite to ensure you maximise effectiveness of the shoots. The following list is a guideline of areas to consider
The commercial photography process
Meetings with Clients
Meetings are a great way to capture your team at work. Staff gathered around a conference table can show your team doing what it does best. Photos of consultation meetings with customers can be in your office or on location.
Service Delivery
If your business is primarily service-based then photos of service delivery in operation are a must! If you have a coffee shop then a shot serving coffee is a must. If you are office-based then photos of you consulting with clients on projects will help customers become familiar with how you will work with them.
Products
What are your main products? Bestsellers? Pick you your key products that showcase your unique selling points. Decide how you want them to be seen. Consider atmospheric shots to show products been used. Or opt for a white background for your online shop
Your Staff
Candid photos of staff doing their jobs is a great way for potential clients see you in action. From team meetings or dealings with clients you can showcase your staff at their best.
Your Premises
If you have a storefront or factory then photos of workplace are a great idea. Consider doing team photos outside / inside. If your business is in manufacturing then photos of this process are great for behind-the-scenes content marketing.
Headshots
Natural photos of staff are a great way to connect to customers. A posed shot of a team member looking relaxed in the context of their job will help sell your business to potential clients.
